New Eyewear Retailer Ditto.com Clues Men in on What Women Want
SAN FRANCISCO, CA — (Marketwire - Dec 12, 2012) - The women of America have spoken, and they have overwhelmingly told new online eyewear retailer DITTO.com that a man in glasses is one sexy man.
A whopping 87 percent of women think men in glasses are sexy, while 91 percent say the same of men in sunglasses. The survey was conducted online in November 2012 by Harris Interactive on behalf of Ditto.com among 1,111 U.S. women ages 18 and older.
Holiday shoppers picking out gifts for family, friends or even a little treat for themselves can keep the online poll's clear-cut preferences in mind to give the gift of style to the men on their lists this year.
In the prescription glasses department, a minimalist look is most popular, with 56 percent of all women finding it sexy. When it comes to sunglasses, aviators are thought to be the sexiest shades overall, with 53 percent of women across all age groups confessing to finding them sexy.
More favorite looks include:
Now that shoppers are armed with what's hot, they can check out DITTO's exclusive, virtual video try-on technology and consult its online team of expert stylists to find the perfect pair of designer glasses or designer sunglasses for anyone on this year's list.
This survey was conducted online within the United States by Harris Interactive on behalf of DITTO from November 15 - 19, 2012 among 1,111 female adults aged 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Katie Clark-AlSadder of SHIFT Communications at firstname.lastname@example.org.
DITTO is a new ecommerce site selling a wide collection of the best designer glasses, sunglasses, and prescription sunglasses. Based in San Mateo, DITTO uses patent-pending technology to let shoppers create a DITTO, a video of their face from their webcam to virtually try on glasses to see how they fit in 180 degree views before they buy them from the site. Customers can also share their DITTO to get feedback from friends or ask a DITTO stylist for a personalized recommendation.
About Harris Interactive:
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us — and our clients — stay ahead of what's next. For more information, please visit www.harrisinteractive.com.